How to Collect Client Feedback on a Website

I know the pattern. Your client reviews the site you've built. They find an issue. They email you: "the button doesn't work." You respond: "which button? What browser?" They reply: "the blue one. Chrome." You ask: "which page?" They send a screenshot. Finally you have enough information to investigate.

By the time you're actually looking at the problem, you've spent thirty minutes on email.

The fundamental issue is that email forces unstructured feedback. A comment in isolation has no context. Browser details aren't captured. Screenshots aren't marked up. You're always asking follow-up questions.

Visual feedback tools solve this by capturing structure automatically.

What structured feedback looks like

When a client reports feedback through Lairo, they submit a screenshot of the exact issue, a pinned click location showing where they clicked, their browser and operating system, their viewport size (important for responsive issues), and any console errors that appeared.

No follow-up questions needed. You have everything.

On Starter+ plans, you also get session replay. The entire sequence of interactions that led to the issue is recorded. You can see exactly what they did before encountering the problem.

Setting up your feedback channel

You have flexibility here. You can embed a feedback widget on the site itself (cleanest for active projects), or you can send your client a shareable capture link (best for structured review sessions).

If you embed the widget, your client sees a small icon in the corner of their browser. They click it, take a screenshot, add a comment, and submit. Takes thirty seconds.

If you use a capture link, you can send it to your client and ask them to use it for review instead of email. "Please use this link to report any issues you find." They click, report, you receive structured feedback.

The capture link advantage

Capture links are one of Lairo's best features for client workflows. They're just URLs. No account required. No installation. Your client clicks the link, and they can start reporting immediately.

You can customise the link: set an expiry date, limit the number of submissions, require a name or allow anonymous. Then you share it in an email, a Slack message, wherever.

The client doesn't get a feedback tool. They get a simple overlay that captures what matters. For non-technical clients, this is perfect.

Your feedback workflow

Once feedback is submitted, it arrives in your Lairo dashboard. You read it, prioritise it, and fix it. As you fix issues, you move feedback through states: Open, In Progress, Resolved.

On the free plan, states are available but optional. On Starter+, you can enforce a workflow. Set priorities. Add notes. Comment on feedback items.

The point is: feedback is now structured data, not scattered emails.

Integration with your development workflow

If you use GitHub or Linear for issue tracking, Lairo's Pro plan syncs feedback directly to those tools with full two-way status sync. You don't manually create issues. You don't update both places. It's automatic.

If you don't use an issue tracker yet, Lairo's dashboard becomes your issue tracker. Simple, lightweight, visual.

The problem it solves

Traditional client feedback workflows have friction. Communication is slow (email back-and-forth). Context is missing (no browser info, no device details). Issues are scattered (emails, Slack messages, comments on designs). Bugs are forgotten (not tracked anywhere formally).

Visual feedback addresses all of this. Context is automatic. Communication is structured. Issues are tracked in one place.

Getting started

Create a Lairo account. Create a project for your client site. Generate a capture link or embed the widget. Share the link with your client for their next review.

You'll instantly see the difference. Feedback is clearer. You understand issues faster. You spend less time asking clarifying questions. Explore how to collect feedback without install friction and discover tools built specifically for agency workflows.

Start free. 25 feedback submissions per month is enough to trial the workflow. The tool should speed up your work, not add process. That's the goal.